Continuing its series of "keyword" ads for the iPad, Apple took the occasion of the Oscars to debut a new TV spot for its tablet line. The commercial, called "Hollywood," uses the categories "lights," "camera" and "action" to again showcase various and Apple and third-party apps running on either a full-size iPad or iPad mini. Interestingly, the iPad mini is consistently show in the ad as being held in one hand -- a major selling point for the pint-sized tablet. Among the applications featured in the 30-second spot are iMovie, Movie Trailers and Maps.
