Parents Greg and Sharon Kitchen, preoccupied by "lots of visitors" in the home, provided the child the family app store password, and in ten minutes, the child purchased 19 high-value in-app purchases for "freemium" game Ninjas versus Zombies at £70 each ($106) plus some smaller ones. According to reports, Apple is calling over $2,500 in in-app purchases made by a five-year old child "unintentional" despite all measures designed to prevent the action either disabled or bypassed, and is completely refunding the monies spent.
