Sir Jonathan Ive, the head of design at Apple and the recent winner of an honor from UK children's television institution Blue Peter gave the program a rare look inside his work area, along with a brief interview that points out how carefully the designer thinks about every aspect of a design question. Also included in the video, which has now made its way to YouTube, is a rare look at an aluminum molding machine in Ive's lab, and some product designs from viewers.
