Late last year, Tim Cook put Jony Ive in the position of heading up Apple's Human Interface (HI) design across the company's products. Known for his work on Apple hardware, the British designer has worked his way up the ranks at Apple. He was highly regarded by Steve Jobs, who called him his "spiritual partner at Apple" in Walter Isaacson's biography of the Apple co-founder. While his hardware products speak for themselves, a spate of recent interviews gives us some insight into the design philosophy that drives this Apple executive.
We know that Ive, like Tim Cook, is focused on making products the best they can be. In
