20.02.2013 15:35 Uhr, Quelle: 9to5Mac

Full Jony Ive BBC video reveals ‘out of the box’ thinking on product naming, David Beckham connection

Just last week we showed you a clip from a recent BBC special where Sir Jony Ive was presented with the prestigious gold Blue Peter badge– the highest accolade given out by the BBC’s Blue Peter program. Today we got our hands on the full Jony Ive clip from the technology special where we learn,

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