20.02.2013 06:35 Uhr, Quelle: Macrumors

Jony Ive on How Product Naming Influences Design Philosophy [Mac Blog]

Just a couple days after a clip of Jony Ive's appearance on BBC's Blue Peter was revealed, journalist Tom Davenport (via CNET) says he's found an insightful portion of the clip that was cut out. In the new segment, Ive talks about how product naming philosophy can affect the design process.If we’re thinking of lunchbox, we’d be really careful about not having the word ‘box’ already

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