Apple design chief Jonathan Ive has been awarded a gold badge by the BBC children's show Blue Peter, a show the British-born designer watched as a child and which encourages children to make things from ordinary household objects. Blue Peter is the world's longest-running children's television show, having been on the air for over 50 years. The show said that Ive was an "inspiration to children around the world". Blue Peter awards the badges to those it considers have encouraged and inspired children to develop their talents, with the gold badge awarded to Ive marking exceptional achievement. The interview clip accompanying the BBC's article represents a rare public appea
