13.02.2013 18:50 Uhr, Quelle: Macrumors

Apple Ranks Second in Mobile Shopping Satisfaction Behind Amazon [iOS Blog]

A customer satisfaction survey of mobile shoppers by analytics firm ForeSee (via BGR) puts Apple in joint-second place with QVC, scoring 83%, just behind the top scorer Amazon at 85%. Overall consumer satisfaction with the mobile shopping experience increased slightly from 76% in 2011 to 78% in 2012.The mobile platform is maturing much faster than the PC platform. We see it in the rate of consumer adoption, and fortunately we are seeing it in how well the top retailers are adapting to multichannel consumers who are embracing yet another powerful tool,” said Larry Freed, president and CEO of ForeSee. “But retailers s

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