06.02.2013 03:21 Uhr, Quelle: Engadget

Twitter snaps up Bluefin Labs to develop new TV experiences, ad opportunities

It's no secret that Twitter's interested in TV, but now it's made its commitment even firmer. Costolo and Co. have just revealed their acquisition of Bluefin Labs, a firm that serves up stats to the likes of TV Networks and advertisers regarding talk about TV on social networks. Twitter says the acquisition will build onto its deal with Nielsen to develop social TV ratings, and that it will also help them

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