Apple didn't air a Super Bowl commercial, but it still managed to generate some buzz thanks to Paramount Pictures. According to a CNET report, the movie maker aired a commercial for its upcoming Star Trek Into Darkness film and flashed a custom URL (AppStore.com/StarTrekApp) for the movie's iOS app. This URL caught people's attention as it directed users to the iOS app using Apple's AppStore.com domain.
Shortly after the commercial aired, Apple updated
