If you've watched any amount of television in the past month or so, you've probably seen plenty of ads for the Microsoft Surface tablet. But while the brightly-colored keyboards and techno music of the advertisements might be inseparable from your must-see TV time, the device itself isn't nearly as present in homes. Business Insider reports UBS analyst Brent Thill puts sales of the Surface at just 1 million in Q4 2012, which is roughly 5% of estimated iPad sales for the quarter.
Thill notes that the iPad is partly to blame for the Surface's lack of impact, as well as a less-than-optimal distribution model on the part of Microsoft. Apple, for its part, is estimate to have sold
