Didn't think there were enough coupon services? Well, Google thinks it can do it right with its new Zavers "digital coupon solution" for "retailers and manufacturers." The big G claims that its take on discounts and deals allows companies to measure customer habits to better target their campaigns. But, what does it mean for shoppers? They can find the discounts they want on specific retailer websites and add them to an account. When they hit the checkout with a full basket, the coupons are automatically accounted for. Thus, the retailer shells out only when purchases are made. The Zavers website is now live, so head over to the source for more information.Filed under:
