20.12.2012 19:35 Uhr, Quelle: The Unofficial Apple Weblog

Apple's Passbook a boon for developers

Apple's Passbook has a surprising set of fans; app developers. A Wired post this morning describes how a variety of companies have seen uptake of their apps skyrocket once Passbook compatibility was added. As an example, beauty retailer Sephora saw 38,000 more downloads of its app than usual on the day Passbook launched, and on that day 10,000 of its "Beauty Insider" loyalty cards were added to Passbook. That number is now at 375,000, and Sephora is also using Passbook for gift cards. American Airlines also saw a huge bump in downloads of its app, with an additional 1 million downloads. At this time, close to 20,000 boarding passes are generated for Passbook every day, and the airline counts about 1.5 million act

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