17.12.2012 21:05 Uhr, Quelle: The Unofficial Apple Weblog

Morgan Stanley: iPad mini cannibalization "overblown"

A survey of over 1,000 U.S. consumers was published today by Morgan Stanley and AlphaWise, showing that although sales of the iPad mini are cannibalizing sales of some of the full-size iPads, concerns over the trend are "overblown." That was the opinion of Morgan Stanley analyst Katy Huberty, who said that the numbers show that Apple's risk over cannibalization by the mini is "manageable." The numbers she's referring to indicate that 47 percent of iPad mini purchasers are new to Apple, which is slightly less than the 56 percent number for the full-size iPad. The

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