04.12.2012 13:05 Uhr, Quelle: The Unofficial Apple Weblog

The Human Face of Big Data: an unlikely subject for a great book

Big data is, like many trendy IT buzzwords, an increasingly nebulous term. The Wikipedia definition, for example, is rather jargonistic and impenetrable. If you read big data conference information you'll typically see a lot of naked commercial stuff that might be terribly important to bigwigs but perhaps looks a little dry for the layman. Indeed, an awful lot of the hype around big data is very commercial in focus. At its heart, big data is concerned with how modern technology allows us to generate, store, and process information on a massive scale. For example, Eric Schmidt, executive chairman of Google,

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