Gift cards often get a bad rap as the last resort in holiday shopping, what we supposedly get only when all hope of a carefully considered present has gone out the window. Apple isn't quite so cyncial, and it may have injected new life into gift giving now that it has switched on buying gift cards through the recently updated Apple Store iOS app as of this weekend. Pick a color and a card value -- up to $2,000, if someone's been good enough to earn a MacBook Pr