After Apple unveiled its refreshed lineup of Mac computers on Tuesday, senior vice president of worldwide marketing Phil Schiller talked to Harry McCracken about the Mac and how it has evolved over the years. "This is what Apple has always been about, and the Mac has been about, from the first Mac and first iMac," Schiller said. "It's always been about making the best Mac we know how."
Schiller added that the "approach at Apple has always been to make products we're proud to own and use ourselves." He reiterated to McCracken the same line we have heard from CEO Tim Cook - that Apple "wouldn't make something cheap or low quality."
