One major feature of iOS 6 is Passbook, an app that stores rewards cards, airline tickets, coupons and more. Right now, the app is bare as most companies don't offer passes that are compatible the app. Individuals and businesses that want to get a jump on the competition by creating their own passes should check out PassK.it, a start-up Passbook pass creation service.
PassK.it will soon offer an online tool that'll let you design and distribute your own Passbook passes. You can save the passes in your online Pass Portfolio and access them from any web browser. The service will also include an analytics feature to track common metrics like how many times a pass is opened or delete
