07.08.2012 18:35 Uhr, Quelle: The Unofficial Apple Weblog

Apple reportedly to stop running "Genius" TV ads

You know those "Genius" Apple ads that started running the night of the Olympic Games opening ceremony? They feature a friendly Apple genius in his trademarked blue T-shirt and with his ID hanging around his neck, helping airline passengers and the husband of a woman who was going into labor, as well as consoling a guy who had purchased a skinny "just like a Mac" ultrabook. Well, those ads haven't been seen much during the Games, and now the word on the street is that they have been pulled. Mashable talked to a rep for Apple's ad agency -- TBWA/Media/Arts Lab -- who said that the ads were only intended for a run during the first weeken

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