26.07.2012 07:50 Uhr, Quelle: Engadget

BMW opens i Store in sync with London Olympics, shows tourists their electric destiny

Technology companies have been lining up to milk the London Olympics spotlight for all it's worth. BMW isn't shy about taking its turn, but it's not looking to cash in -- directly, we mean. The automaker is instead using its just-opened i Store to showcase everything electric and hybrid for downtown visitors who aren't busy watching the cycling. Its centerpieces are unquestionably the i3 and i8, whi

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