The Avengers, after rocking movie theaters around the country, is headed to a Blu Ray release. Marvel Studios is trying something interesting with the presentation: The company will be releasing an iOS app designed to be used along with the movie itself. The Avengers Initiative: A Marvel Second Screen App will feature new information on the movie, its characters and production crew, and even interactive comics and other video content designed to work with the film itself. The app will be updated with new content every other week at first, and then weekly leading up to the release itself.
