02.07.2012 06:05 Uhr, Quelle: Engadget

IBM Labs pitches the future of augmented reality shopping with mobile app prototype

From the same company that brought you the ThinkPad and the tank of a keyboard known as the Model M, today IBM is demonstrating its latest consumer development: a mobile shopping app. As odd as that sounds, it's no secret that Big Blue employees some rather brilliant folk, and now the company is looking to combine augmented reality with your everyday shopping habits. While still merely a prototype, the app will allow consumers to pan product aisles with their smartphone camera and view additional details on the screen. As IB

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