07.06.2012 03:05 Uhr, Quelle: MacNN

Jumptap: Kindle Fire higher ad click-through than Apple

Jumptap, a company whose specialty is mobile targeted advertising has released a study on the habits of mobile device surfers. The click-through rates of various mobile devices were examined for a variety of advertising campaigns served by Jumptap. The Amazon Kindle Fire achieved the highest rate of click-throughs, with two Apple devices taking second and third.

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