YouTube's main founders Chad Hurley and Steve Chen have been developing a service that could both create and help read "beautiful magazines." Zeen currently has very few details, but its name is a play on the concept of a personal "zine" and suggests a way of aggregating news and other articles that can be shared with others. Social sharing will be a key ingredient, as both the privacy policy and offers to link accounts on Facebook or Twitter make it clear that this will be a regular feature.