21.03.2012 17:05 Uhr, Quelle: MacNN

Sprint CEO says iPhone users more loyal, use less data

Sprint iPhone users are more loyal to the carrier, and actually consume less data in some cases, says CEO Dan Hesse. The executive recently defended his company's agreement to spend $15.5 billion on iPhones over four years in an interview with the GSMA's Mobile World Live blog. "Subsidises are heavy for the iPhone. This is the reason why a high percentage of new customers is important," he comments. "But iPhone customers have a lower level of churn and they actually use less data on average than a high-end 4G Android device. So from a cost point of view and a custome

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