15.03.2012 14:50 Uhr, Quelle: MacNN

Conde Nast to track iPad, Kindle Fire readership

Conde Nast took an important step towards giving tablet magazines a foothold by outlining regular readership data for its rapidly growing tablet apps. Advertisers and others who need it will now get both the usual subscription and one-time sales as well as metrics that can't be tracked with paper. The stats will show how often a reader opened an issue and how much total time they spent with it, showing the real engagement and whether an issue was effective.

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