Ars Technica did an extreme close-up analysis of video quality from iTunes 1080p downloads versus the same title on a Blu-ray. The verdict? Blu-ray still takes the title of best-looking HD format, but the iTunes version is very close to Blu-ray quality. It's a dramatic improvement from the old 720p downloads the iTunes Store used to offer, and even though it doesn't quite measure up to the picture quality on a Blu-ray disc, it might be close enough for most peopl
