13.03.2012 21:05 Uhr, Quelle: Engadget

Apple's Sir Jonathan Ive: our competitors have 'completely the wrong goals'

London's favorite only remaining evening free-sheet has snagged an interview with Apple design maven Sir Jonathan Ive. In the piece he talks about being thrilled and humbled by his recent Knighthood, the importance of his London upbringing and why Apple's competitors can't win. Pointing to a desire not to make "genuinely better" products, Cupertino's unnamed rivals instead are "interested in doing something different, or want to appear new," which he says is the wrong goal. The difference is that he and his team aren't tied

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