09.03.2012 06:35 Uhr, Quelle: MacNN

T-Mobile CMO: US cell industry needs to end subsidies

T-Mobile's chief marketer Cole Brodman called for an end to carrier subsidies in a panel chat (video below) on Thursday. The heavy discounting on phones created unfair competition on for everyone involved, he said at a GeekWire event. Aside from being tied to a contract, customers were also being led to "devalue completely" their hardware, replacing devices that actually cost several hundred dollars in less than two years.

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