Users trying out the new Apple TV software update v5.0 have uncovered a significant change in the way the unit (both the previous 2011 version and the new 2012 edition) handle "iTunes digital copies" that are often found on purchased Blu Ray and SD DVDs of movies. Once the digital copy is transferred to iTunes, other devices can just stream the movie from iCloud -- effectively an "iTunes Match" for movies at no additional charge.
