Sony at uncharacteristic event Tuesday planned a major rethink of its attitudes towards retailers. In an attempt to reclaim its premium image, it was instituting a minimum advertised price for 140 of its product ranges that would prevent retailers from cutting prices too heavily on Sony products. The company's COO Phil Molyneux added that the company was cutting the number of models it offered across the board, including a drop from 40 TVs to 22 as well as reductions in headphones and elsewhere.
