While there's no doubt that Virgin Media customers have taken well to the company's TiVo HD DVR offering, so far switching has meant giving up certain interactive TV services supported elsewhere. they're getting one back now, as the company announced it's kicking off the rollout of Red Button interactivity to the TiVo on Sky Aports HD, letting footy fans catch more extended highlights of Premier League games. There's more on the way too, wit