Dell's namesake, CEO Michael Dell, made a symbolic statement at an enterprise launch event that his company wasn't really a PC builder. He argued to a San Francisco audience including Forbes that his company, which started off making custom PCs, was "not really a PC company" and instead that it was an "end-to-end IT company that really understands the needs of its customers." As an illustration of this, the introductions were focused not just on servers of all sizes but 10Gbps Ethernet equipment and networked storage.
