15.02.2012 03:50 Uhr, Quelle: MacNN

Apple cuts iAd minimums, raises developer profits

In a sign that softening mobile ad budgets and strong competition from Google and other ad agencies has hurt its high-end intentions, Apple's iAd program has cut the minimum amount it charges advertisers to run a campaign on iAd from its original price of $1 million to just $100,000, and is increasing the percentage of ad revenues developers will receive to 70 percent from the previous 60 percent. The company is also making other competitive adjustments.

Weiterlesen bei MacNN