You may have missed it amongst all the big budget ads, half-time obscenities and, you know, football playing, but Words With Friends co-creators Paul Bettner and David Bettner managed to snag a seconds-long cameo during that geek-packed Best Buy spot. The ad was the latest in a recent string of high-profile mentions for their popular word game, including a name-check during a self-effacing Alec Baldwin sketch on Saturday Night Live. We sat down with Bettner to discuss his move from Halo and other Microsoft franchises to mobile gaming, and where the industry stands in 2012.
