Amazon has started running one of its first TV ads for the Kindle Fire this week in a conspicuous jab at Apple. The spot (below) recalls Amazon's earlier ads criticizing the poor readability of the iPad but, this time, has an answer to the regular Kindle's lack of features. The $79 Kindle, combined with two $199 Kindle Fires, lets a mother at the beach give herself and her children a device each at under the price of an iPad.
