Kicking off with a two-page newspaper ad (seen below) that serves as a new "mission statement" for the company that says it is "rethinking and reimagining" its store experience, J.C. Penney Company kicked off celebrations for its 110th anniversary with new CEO Ron Johnson at the helm. Johnson spent 11 years as Apple's Senior VP of Retail and was the key person responsible for the Apple Stores and other concepts, reports his colleague and industry observer Ken Segall.
