Somewhere in Apple's Cupertino headquarters is a room dedicated exclusively to product packaging, and the experience of unboxing, Adam Lashinsky's upcoming Inside Apple reveals. An excerpt from the book notes that the room is walled off in the company's primary marketing building, and requires a badge to get in or out. Workers are claimed to spend substantial amounts of time opening boxes, to the extent that one packaging designer spent months opening hundreds of prototype iPod packages, trying to fine-tune the concept.
