With more and more consumers using smartphones to visit retailer websites, it's important for those retailers to make sure that shoppers have the best possible mobile shopping experience. Research firm ForeSee announced today that Apple's mobile shopping satisfaction score was at the top of the pack, with 85 percent of 3,000 consumers putting the company on top of their list.
While the ForeSee study doesn't specifically say it, the Apple Store app seen at right could be the reason that Apple's mobile shopping score was higher than overall satisfaction with Apple's web store (at 83 percent). Others in the top five were (in decreasing order of satisfaction) Amazon, Dell, Netflix, and eBay.
