14.12.2011 17:05 Uhr, Quelle: MacNN

HP may rebrand to avoid stiff image

HP contractor Moving Brands has proposed a remake of the company's signature logo that would be as much a change of philosophy as image. Its remake would go to four angled lines that imply the logo and would be more modern than the current design, which is still closer to the icon from the company's early days. The angle would not only dictate the theme of promo material but even integrate into products, such as the capacity on inkjet printers.

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