You're a high-end audio equipment manufacturer, and you want to finally make a splash in the iPod touch/iPhone world. So what do you do to get the attention of customers who are bored with traditional iPhone docks? You create a huge 4-foot tall by 8-foot wide, 10,000-Watt iPhone/iPad dock called the iNuke Boom. Then you sell it for US$29,999.99.
Behringer has been making pro audio equipment for 20 years, ever since founder Uli Behringer started the company on his kitchen table. The company has decided to enter the consumer audio market with 50 new
