07.12.2011 08:20 Uhr, Quelle: MacNN

HBO finds mobile apps increase viewing, retain viewers

Time Warner CEO Jeff Bewkes launched mobile apps, dubbed HBO Go, for iOS and Android devices last April as part of an effort to provide subscribers extra value -- and keep them subscribing, AllThingsD reports. So far, the strategy appears to be working -- the company has announced that the app now has five million users.

Weiterlesen bei MacNN