06.12.2011 01:50 Uhr, Quelle: MacNN

comScore: 38% of smartphone owners buy from the device

A new study has found that a majority of smartphone owners have used their devices to perform shopping activities on their devices. The comScore Mobile Retail Advisor report showed that two-thirds of all mobile users performed some degree of shopping related activity, including comparing products and prices, searching for coupons, taking product pictures, or locating a retail store. About 38 percent have used their phones to make an actual purchase at least once.

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