05.12.2011 02:35 Uhr, Quelle: Engadget

Switched On: Keeping the 'app' out of Apple's TV

Each week Ross Rubin contributes Switched On, a column about consumer technology. Rumors continue to heat up that Apple will enter the television market next year, stepping up its Apple TV "hobby" into a greater revenue-generating vocation. The company would clearly like to repeat the kind of rousing success it has seen in smartphones. There, it entered a market at least as crowded and competitive as that for televisions whereas most of its Windows rivals have barely been able to eke out a few models with nominal share.. Indeed, the challenge is not as much about competi

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