iBooks publishers looking to send ebooks to reviewers, or who want to stir up interest in a new title through a giveaway contest, are out of luck. Unlike the App Store, publishers cannot create promo codes for the iBookstore.
For iOS developers marketing their latest products, promo codes provide a critical tool. Generated by iTunes Connect, the developer's portal to the App Store, promo codes allow developers to give courtesy copies of apps to reviewers or use them for promotional giveaways.
That can be a bit of an issue for publishers.
