Major League Baseball has embraced social media and mobile devices in a big way and it looks like this early adoption is paying off. The MLB At Bat app was downloaded 1.6 million times across all mobile platforms and is reportedly the highest grossing app in the iTunes App Store, according to a report from Fortune. To improve this popular offering, MLB may offer a new monthly subscription option that's available during the baseball season.
Speaking with Fortune, MLB.com CEO Bob Bowman said they could add new features as a monthly subscription that would be available in-season and could be canceled when a team is doing poorly. Unfortunately
