02.11.2011 16:35 Uhr, Quelle: Engadget

What's in a name? Nokia's new Lumia and Asha line explained

What rhymes with Nokia? Why, Lumia, of course. And there, fellow gadget freaks, lies the poetic branding key to Espoo's first, great Windows Phone. Alright, it's not that simple, but the company's marketing team did make a concerted effort to find a moniker ending with a vowel sound. Of course, before this catchy, albeit odd, name could be settled upon, a list of potential winners had to be cross-checked with over 300,000 tech trademarks. After broaching that hurdle, "only a handful" survived and were then parsed by linguistic experts to avoid any embarrassing

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