27.10.2011 18:20 Uhr, Quelle: MacNN

Nokia to be 'aggressive' in US prices, use street ads

Nokia's Windows Phone senior VP Kevin Shields revealed in a discussion Wednesday that the US launch of its Lumia phones would focus on price in part of a strategy that will also include uncommon ad tactics. He told Gizmodo that the American launch would include "very aggressive" pricing. He wouldn't elaborate on what that meant, though $150 or lower on contract is usually considered aggressive for new smartphones in the US.

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