Launched with iTunes 9, iTunes LP would let record labels include extra content such as liner notes, expanded artwork and lyrics in albums sold on iTunes. The feature never took off, but the concept of adding value to an album using interactive digital content has not died. Record labels such as Universal Music Group and EMI are now looking to the iPad as a way to entice customers to purchase a full album with value-added content instead of individual tracks.
EMI recently released an iPad version of Until One, a dance album from Swedish House Mafia. Besides audio tracks, the iPad album includes video footage, a photo gallery and comment
