Ngmoco's We Rule has arguably changed the App Store since its release. Before We Rule, the App Store was generally based on a rather traditional gaming model -- developers released games for a price, and customers paid or didn't pay based on that price. But with We Rule, Ngmoco (as outlined by CEO Neil Young at last year's GDC) showed that freemium could really work on the App Store, and the ensuing shift led us away from more traditional games, and further into the idea of games as a service, games that took advantage of a large free audience to make money with microtransactions.
Now, a year after release, Ngmoco sa
